CoverGirl provided a $30 gift card to local beauty bloggers from different cities to purchase CoverGirl products at Kroger stores, and asked them to share their experience. The case study animation was for the internal company presentation. I worked as a art director and animator on this project.
Paddle Royale, a ping pong tournament hosted by Leo Burnett to raise money for Off the Street Club. Multiple ad agencies from Chicago participate in the event.
I designed the data visualization to keep track of total players representing each organization, active and eliminated participants, and a total number of participating agencies. As players won and lost their games, player names were grayed out to identify the remaining players.
To share my vision with the rest of the team, I created the storyboard and animatics. Worked with the UI developer, who added a physics engine to enhance the organic and fluid motion of all the elements mimicking the energy and human interaction of the people present at the event as they intermingled and battled for the crown.